Cookie Policy
Last Updated: January 2025
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners about how visitors use their site.
2. How We Use Cookies
Profit Prime uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, personalize content, and deliver relevant marketing messages. We use both first-party cookies (set by us) and third-party cookies (set by external services we use).
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website will not function properly without them.
- Session management cookies
- Security and authentication cookies
- Load balancing cookies
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve website performance and user experience.
- Google Analytics: Tracks page views, time on site, bounce rate, and user behavior
- Hotjar: Records user sessions to understand user experience (heatmaps, session recordings)
- Performance monitoring: Tracks page load times and technical performance
3.3 Functionality Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences, language selection, or region.
- Language preference cookies
- User interface customization
- Form auto-fill data (non-sensitive)
- AI chat session tracking and conversation continuity
- Voice AI interaction preferences
3.4 Targeting and Advertising Cookies
These cookies are used to deliver relevant advertisements and track advertising campaign performance. They may be set by our advertising partners and used to build a profile of your interests.
- Google Ads: Tracks conversions and enables remarketing
- Facebook Pixel: Tracks user behavior for targeted advertising on Facebook and Instagram
- LinkedIn Insight Tag: Enables conversion tracking and audience targeting
- Remarketing cookies: Show relevant ads to users who previously visited our site
4. Third-Party Cookies
We use services from third-party companies that may set their own cookies. These include:
- Google Analytics: Website analytics and reporting
- Google Ads: Advertising and conversion tracking
- Facebook: Social media integration and advertising
- LinkedIn: Professional network integration and B2B advertising
- YouTube: Video content embedding
- Hotjar: User experience analysis
- Profit Prime Business Suite: Chat widget, booking system, and CRM functionality
- AI Service Providers: Session tracking for voice AI and conversational assistants
These third parties may use cookies to track your browsing activity across different websites. We do not control these third-party cookies. Please refer to the respective privacy policies of these services for more information.
5. Cookie Duration
Cookies can be classified by duration:
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Remain on your device for a set period (typically 30 days to 2 years) or until you delete them
6. How to Manage Cookies
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in several ways:
6.1 Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- View and delete existing cookies
- Block all cookies
- Block third-party cookies only
- Clear all cookies when you close your browser
- Receive notifications when cookies are set
Instructions for popular browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
6.2 Opt-Out Tools
You can opt out of specific tracking services:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Google Ads: Visit Google Ads Settings to manage personalized advertising
- Facebook: Adjust your ad preferences in Facebook Settings
- Industry Opt-Outs: Visit Your Online Choices (EU) or Digital Advertising Alliance (US)
6.3 Do Not Track
Some browsers have a "Do Not Track" (DNT) feature. Currently, there is no industry standard for responding to DNT signals. We do not respond to DNT signals but honor your cookie preferences as configured in your browser settings.
7. Impact of Disabling Cookies
If you choose to disable cookies, some features of our website may not function properly. This may include:
- Difficulty remembering your preferences or settings
- Loss of certain personalization features
- Inability to use some interactive features
- Repeated requests for login information
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Your Privacy Matters
By using our website, you consent to our use of cookies as described in this Cookie Policy. You can withdraw consent at any time by adjusting your cookie settings.
