Privacy Policy

1. Introduction

Profit Prime ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. We comply with the General Data Protection Regulation (GDPR) and applicable data protection laws in the Netherlands, UAE, and Switzerland.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Fill out contact forms or booking forms
• Request quotes or consultations
• Subscribe to newsletters or marketing communications
• Create an account for our services
• Communicate with us via email, phone, chat, or voice AI
• Interact with our AI assistant or voice agent for booking and consultations

This may include: name, email address, phone number, company name, job title, business information, website URL, project details, conversation transcripts, and any other information you choose to provide during interactions with our human team or AI assistants.

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information:

• IP address and geographic location
• Browser type and version
• Device information (type, operating system)
• Pages visited and time spent on pages
• Referral source and exit pages
• Date and time of visits

2.3 Voice AI and Call Recordings

We use AI-powered voice agents to assist with scheduling, consultations, and business guidance. When you interact with our AI voice assistant or participate in calls with our team:

• Call Recordings: Voice calls may be recorded for quality assurance, training, and service improvement purposes
• Conversation Data: Transcripts and conversation logs are stored to improve AI accuracy and personalize your experience
• Secure Storage: All recordings and transcripts are stored securely with encryption and strict access controls
• Confidentiality: Your conversations are treated as confidential business information and are not shared with third parties except as necessary to provide services

You will be notified at the beginning of calls that may be recorded. By continuing the call or interaction, you consent to recording and processing of your voice data.

2.4 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, track AI session interactions, and gather analytics. See our Cookie Policy for detailed information about cookies we use and how to manage them.

3. How We Use Your Information

We use collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve our services including AI-powered assistance
• Communication: To respond to inquiries, send project updates, and provide customer support via human or AI agents
• AI Training: To improve our AI voice agents and conversational systems through call recordings and interaction data
• Personalization: To customize your experience and provide relevant recommendations based on past interactions
• Marketing: To send newsletters, promotional materials, and relevant offers (with your consent)
• Analytics: To understand how users interact with our website, AI systems, and services
• Legal Compliance: To comply with legal obligations and enforce our terms
• Business Operations: To process payments, prevent fraud, and maintain security

4. Legal Basis for Processing (GDPR)

We process your personal data under the following legal grounds:

• Consent: You have given explicit consent for processing your data
• Contract: Processing is necessary to fulfill our contract with you
• Legal Obligation: We must process data to comply with legal requirements
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving services, fraud prevention)

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party companies that help us deliver services (hosting providers, email services, payment processors, analytics tools)
• Business Transfers: In connection with mergers, acquisitions, or sale of assets
• Legal Requirements: When required by law or to protect our rights and safety
• With Your Consent: Any other disclosure with your explicit permission

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Typically:

• Client project data: Duration of project + 3 years for legal/warranty purposes
• Call recordings and transcripts: 2 years for quality assurance and training, then deleted or anonymized
• AI conversation logs: Anonymized after 12 months for ongoing AI improvement
• Marketing data: Until you unsubscribe or request deletion
• Analytics data: Aggregated and anonymized after 26 months
• Financial records: 7 years as required by law

7. Your Data Protection Rights

Under GDPR and applicable laws, you have the following rights:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Restrict Processing: Request limitation of processing under certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
• Right to Opt-Out of AI Interactions: Request human-only communication and opt out of AI voice agents
• Right to Request Recording Deletion: Request deletion of specific call recordings (subject to legal retention requirements)

To exercise these rights, contact us at privacy@profitprime.nl. We will respond within 30 days. You may also request to opt out of voice AI interactions by informing the AI agent during your call or contacting us directly.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, secure servers, access controls, and regular security assessments. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

We operate in Netherlands, UAE, and Switzerland. Your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place for cross-border data transfers in compliance with GDPR, including Standard Contractual Clauses where applicable.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

11. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on this page with a new "Last Updated" date. Your continued use of our services after changes constitutes acceptance.

13. Contact Us

For questions about this Privacy Policy or to exercise your data protection rights:

You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your data appropriately.