From Zero to 259 Organic Clicks: Avicenna Kliniek SEO Case Study
Proof that you don't need keywords in your domain name to rank on Google. Here's how we took Avicenna Kliniek from complete invisibility to page 1 rankings (positions 4-8) in 6 months.
The Challenge
A healthcare clinic in the Netherlands approached us with a common concern:
"Our domain name doesn't have any medical or treatment keywords in it. Will we ever be able to rank on Google?"
Avicenna Kliniek's website had zero online visibility. Before our SEO implementation:
- Organic Clicks: 0 (completely invisible)
- Impressions: 0 (not appearing in search results)
- CTR: 0%
- Google Rankings: Not ranking for any relevant keywords
They needed proof that a brandable domain without keywords could achieve measurable organic traffic and top page 1 rankings for their local holistic health services.
Our Approach
We implemented targeted SEO optimization for specific key terms to demonstrate that strategic optimization beats keyword-stuffed domains every time. The results speak for themselves.
What We Did:
📅 Timeline: 6 Months
Scope: Targeted keyword optimization for local healthcare searches • Essential technical SEO improvements • 100% organic search optimization
The Results
Over 6 months, Avicenna Kliniek's website went from complete invisibility to 259 organic clicks, 9,580 impressions, and page 1 rankings (positions 4-8). Here's the actual data from Google Search Console:
📊 BEFORE (Previous 6 months)
🚀 AFTER (Last 6 months)
Key Takeaways
Domain Keywords Don't Matter
Avicenna Kliniek's domain had zero medical keywords - just their brand name. Yet we achieved complete invisibility to 259 clicks, 9,580 impressions, and page 1 rankings (positions 4-8). Your brandable domain is perfectly fine for SEO.
Strategic Optimization > Keyword Domains
Proper on-page SEO, schema markup, and content structure delivered real results. Google cares about relevance and user experience, not your URL.
From Zero to Hero is Possible
Even starting from complete invisibility (0 clicks, 0 impressions), strategic SEO can build meaningful organic presence. Within 6 months, Avicenna Kliniek generated 259 clicks and reached page 1 positions 4-8 - real potential customers finding them organically.
Want Similar Results for Your Business?
Stop worrying about your domain name. Let's focus on what actually matters: getting your business found on Google.